Hello friend,

Like me, you probably know what it's like to face the work alone. It’s easy to get lost in the busywork, fixating on what do I do? when we really need to return to who we are.

In my experience, good people make the difference. People who can ask the questions we've missed, offer perspectives we've overlooked, and hold us accountable to what the work actually needs. Whilst this book won’t put me in the room with you, I hope it can go some way to breaking that isolation.

This book is the second complete Movement of The Unremarkable Entrepreneur, a five-part series that is still being written. I have decided to leave the fingerprints of the creative process in the prose. It’s a trail of evidence I want you to see: you don’t need the perfect plan. You need to serve the work, and notice what’s emerging as you do.

There is no curriculum here, no guaranteed answers, and I’m not going to tell you to work in a way that just doesn't feel right. This is about finding your own path, and my attempt to walk alongside, as incomplete and imperfect as that may be.

If you are already motivated, hard work doesn't scare you, and you bring a level of intention into your work that is rare - I wrote this for you.

Dan Dowman

Unremarkable Founder